It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing. In fact, according to a report by Demand Metric, 83 percent of marketers say that video is more important than ever. This is reflected by WYZOwl statistics which show 87 percent of businesses use video as a marketing tool. In this article, we’ll take a look at what video content marketing is, as well as give you some great video content marketing ideas.

What is Video Content Marketing? Video content marketing is when brands produce video content to raise their profile online. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos. When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies. The great thing about video content marketing is that it is becoming easier and easier to do effectively. The number of options marketers have means there really is something for every business, even those without traditional video recording or editing skills. Here are five reasons why video content marketing is more important than ever.
Videos are a Great Way to Explain Your Product Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZOwl, 94 per cent of marketers say using video content has helped increase user understanding of a product or service. Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work. Check out this video by Dropbox which is a great example of how video content can be used to effectively explain what a product is all about.
